UX Design Should Fit the Process, Not Disrupt It
UX Design is most effective when it is seamlessly integrated into existing workflows, rather than treated as a rigid, stand-alone phase. When UX Design is introduced as a separate, highly structured process, it often creates friction, not because UX Design itself is unimportant, but because it feels like an extra burden rather than a natural part of product development.
Rather than insisting on a pre-defined UX Design framework, Pragmatic UX Design adapts to the realities of each team and organisation. But UX Design should not just fit the process, it should enhance it. Pragmatic UX Design ensures that UX Design fits seamlessly into workflows, while identifying areas where processes themselves could be improved to support better user experiences.
Why It Matters
Reduces resistance to UX Design
When UX Design aligns with existing processes, teams are more likely to adopt it.
Improves efficiency
UX Design shouldn't slow development down; it should enhance it.
Ensures real impact
When UX Design fits naturally into workflows, it is applied more consistently across the product.
Practical Examples
Agile Development
Instead of requiring extensive research phases before development starts, integrate lightweight research into ongoing sprints (e.g., quick usability tests or user feedback loops).
Engineering-Driven Teams
If technical feasibility heavily influences product decisions, UX Design should provide practical, development-friendly solutions instead of designing in isolation.
Fast-Paced Startups
If speed is critical, prioritise rapid prototyping and quick validation methods rather than long discovery phases.
Key Questions to Ask
How can UX Design contribute effectively without adding unnecessary complexity?
What UX Design methods work best within the team's existing workflow?