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UX Design Should Be Scaled to Fit the Product's Needs

UX Design is always relevant, but the depth of involvement should scale with product complexity, risk, and goals. UX Design is not a one-size-fits-all approach. Some projects require deep UX Design involvement, while others benefit from leaner, faster iterations. Applying the same level of UX Design rigor to every project can lead to wasted resources, unnecessary complexity, and slower decision-making.

Pragmatic UX Design ensures that UX Design is always present, but at the right level of depth. Every product benefits from UX Design thinking, but the approach should be tailored to match its complexity, risks, and business goals.

Skipping UX Design altogether is rarely the right approach, rather, it should be integrated in a way that maximises impact while respecting constraints.

Why It Matters

Saves time and resources

Not all projects need deep UX Design work.

Prevents unnecessary complexity

UX Design should match the importance and scale of the product.

Keeps teams focused

Effort goes where it's needed most, ensuring maximum impact with minimal overhead.

Practical Examples

Internal Tools for Employees

Instead of a full UX research phase, apply UX Design best practices and refine based on direct user feedback.

High-Risk Products (e.g., Healthcare Apps)

Here, extensive UX Design work is critical because mistakes can have serious consequences.

MVP Development

For early-stage products, focus on core usability before refining micro-details.

Key Questions to Ask

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What level of UX Design involvement makes sense for this project?

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Where can UX Design create the most impact with minimal effort?